This article has been commissioned and published by Premium Beauty News
|Jade Zhou, Global Senior Partnership Manager at Meitu|
Founded in 2008 in Xiamen, Fujian Province, Meitu (美图, “beautiful image”) has enjoyed staggering growth with its photo editing application. “53.5% of photos shared on mainstream China social media are processed by Meitu,” emphasized Jade Zhou. The Group which is listed at the Hong Kong Stock Exchange has changed to “a Beauty ecosystem” by developing child applications such as BeautyCam (improved selfies), Meipai (sharing of short videos and live-streaming) and MakeupPlus. The latter uses artificial intelligence (AI) and virtual reality (VR) to offer skin diagnostics as well as the online virtual testing of make-up products from different brands.
Mobile and in-store collaborations