This article has been commissioned and published by Premium Beauty News
|Joël Palix, CEO Feelunique|
“The Chinese beauty market is the most open in the world,” declared Joël Palix, CEO of the Feelunique e-commerce platform at China Connect, a key event for experts in Chinese digital marketing held in March in Paris. As he evoked research firm L2, he emphasized the fact that among the ten highest-performing online beauty brands there, four are French (Avène, Dior, Lancôme, L’Oréal Paris), two American (Estée Lauder, Maybelline), two Korean (Innisfree, LANEIGE), one Japanese (SK-II), and only one is Chinese (CHANDO).
“Feelunique achieves a turnover of more than 100 million pounds, mainly online, by offering 550 cosmetics brands to distribute their products all around the world overnight,” the CEO explains. Based on a cross-border e-commerce model, the British platform founded in 2004 only settled in China in October 2015. Then, they contacted Azoya, a Shenzhen-based company, which developed the Chinese version of the Feelunique website and manages merchandising, marketing, and customer service on the local level. “Right now, we are distributing 350 brands and 20% of our global sales are made in China,” explains Joël Palix.
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