vendredi 1 juin 2018


Xiaomi's first store in Paris (Photo : Journal du Geek)

China Brand Edit is a monthly curation of business news and reports which have a direct impact on the reputation of Chinese and international brands in China and globally. During May 2018, some brands – Xiaomi, Huawei, Shake Shack…- enjoyed positive press coverage while other brands – Givenchy, Gap, 小鸣单车… - did not.


→ China on course to overtake USA as world's leading source of foreign trademark applications by 2020 (PR Newswire) Globally, 60% of trademark applications in 2017 were on the China register. More applications were submitted in a week in September 2017 than were submitted to the European Union register in all of 2016. And the proportion of global trademark applications filed in China is still growing.

→ Study: Chinese Consumers More Sceptical As Trust In Brands Declines (The Holmes Report) For Chinese brands looking to make the leap into global players, the results of this RepTrack 100 study are instructive. "Who you are is more important than what you sell," said CEO Peter Prodromou. 


→ Xiaomi Expands in Europe With First Store in Paris (Bloomberg) The U.S. may prove to be a whole different ball game. A tough stance by President Donald Trump against Chinese technology companies has already caused turmoil for the likes of ZTE Corp. and Huawei Technologies Co.

→ Huawei’s Honor brand breaks out in Britain as Chinese smartphone makers buck Europe’s slowdown (South China Morning Post) The two leading smartphone vendors in Europe, Samsung and Apple, reported 15.4 per cent and 5.4 per cent declines in shipments during the first quarter, while Chinese brands Huawei and Xiaomi expanded shipments by 38.6 per cent and over 999 per cent respectively.

→ Starbucks says aims to triple China revenue by 2022 (Reuters) Starbucks dominates China’s coffee scene, although it is seeing more competition from smaller rivals, similar to how it is coming under pressure from a “third wave” of boutique coffee sellers and cheaper rivals in the United States.

→ Shake Shack pushes further into Asia with new Hong Kong location (Eater) Though the mainland Chinese market is already crowded with U.S. fast-food chains including McDonald’s and KFC, it presents massive opportunity for American brands: China’s fast-food industry is currently growing more than three times faster than the U.S. fast-food industry

→ L’Oréal connects with Chinese consumers through new WeChat HeyTea campaign (Global Cosmetics News) Not for sale to the general public, the Hey Tea x L’Oréal lipstick gift box can be won through giveaways or purchased in the Hey Tea online shop using its member points. Spread out across WeChat, Weibo, and Douyin, there are unique giveaways on each platform with WeChat asking consumers to leave a comment sharing why they want the lipstick set.

→ SMCP Opens 100th Store in Mainland China (WWD) Despite the fast-paced growth, the French company controlled by Chinese textile conglomerate Shandong Ruyi Group still counts fewer stores than other luxury brands in China, added CEO Daniel Lalonde, noting that Sandro and Maje each have around 45 stores. At just over 1,000 square feet, the stores are typically smaller than those of larger luxury labels, he added.


→ Gap apologizes for China T-shirt that didn't include Taiwan (CNN) A user on Chinese social network Weibo posted photos of a T-shirt they said was on sale at a Gap store in Canada, complaining that its design left out Taiwan and islands claimed by Beijing in the South China Sea. The US clothing brand is the latest international company to find itself in hot water over Chinese territorial issues.

Etam sells China ready-to-wear operations to Hong Kong investor (Retail News Asia) The deal includes the local businesses of brands Etam Weekend, ES and E & Joy, as well as a license agreement for the use of trademarks using the name Etam. However, the French textile company will retain its lingerie business, which is trading well, internationally, including in China.

Chinese netizens unimpressed by Meghan Markle’s Givenchy gown (Jing Daily) Retailers can no longer rely on respect for Western brands – on the contrary – many young Chinese shoppers are choosing to purchase closer to home, as more local talent evolves.

→ Luxury brands still struggle to Crack the red hot Chinese market, but they're adapting (Forbes) To build up interest in a brand in China from a low base takes a strong marketing strategy and money. This is something that luxury firms, both foreign and domestic, have to face.

→ 禁给中国人提供饮料?揭法国奢侈品行业“潜规则” No beverages for the Chinese staff ? Exposing the « unspoken rules » of the French luxury industry” (China QiaoWang) After the “Balenciaga incident” Internet fury, the reporter with the Wechat account “欧时大参Europe Time” interviewed a number of French well-known luxury brands industry insiders about their work experience as well as Chinese luxury consumption behavior in France

→ 扩大进口进什么?化妆品、母婴用品、钟表眼镜需求高What kind of imports are on the rise ? Cosmetics, baby products, clocks, watches and glasses (Caixin) As consumers are most concerned about safety and consumer demand for imported goods is strong, distribution companies are relatively cautious about increasing supply

→ ZTE to Replace Top Exec as China Seeks to Lift U.S. Ban (Bloomberg) ZTE Corp., the Chinese telecom company that’s become a focal point of the nation’s trade dispute with the U.S., has replaced one of its most powerful executives in a move that may signal efforts to placate American demands.

→ 小鸣单车进入破产程序 自行车厂商触雷 XiaoMing Bikes company goes bankrupt (Beijing Business Today) The problem of XiaoMing back deposit is finally coming to an end, but the impact of the incident remains on the bicycle sharing industry

lundi 7 mai 2018

Meitu wants to impose itself as a brand partner

This article has been commissioned and published by Premium Beauty News

Jade Zhou, Global Senior Partnership Manager at Meitu

     A partnership with a KOL (Key Opinion Leader) is not the only prerequisite for a cosmetic brand wishing to break into the Chinese market. Soon, collaborating with Meitu will be just as unavoidable. In any case, this is the message that wanted to convey Jade Zhou, Global Senior Partnership Manager at Meitu during his presentation at the last China Connect, the appointment for specialists in Digital Marketing in China, which took place in Paris last March.

Founded in 2008 in Xiamen, Fujian Province, Meitu (美图, “beautiful image”) has enjoyed staggering growth with its photo editing application. “53.5% of photos shared on mainstream China social media are processed by Meitu,” emphasized Jade Zhou. The Group which is listed at the Hong Kong Stock Exchange has changed to “a Beauty ecosystem” by developing child applications such as BeautyCam (improved selfies), Meipai (sharing of short videos and live-streaming) and MakeupPlus. The latter uses artificial intelligence (AI) and virtual reality (VR) to offer skin diagnostics as well as the online virtual testing of make-up products from different brands.

Mobile and in-store collaborations

Meitu veut s’imposer comme partenaire des marques

Cet article a été commandé et publié par Premium Beauty News

Le partenariat avec un KOL (Key Opinion Leader) n’est pas le seul passage obligé pour une marque cosmétique souhaitant percer sur le marché chinois. Bientôt, la collaboration avec Meitu sera tout aussi incontournable. C’est en tout cas le message qu’a fait passer Jade Zhou, global senior partnership manager chez Meitu, lors de sa présentation durant le dernier China Connect, le rendez-vous des spécialistes du marketing digital en Chine qui s’est déroulé à Paris en mars dernier.

Fondé en 2008 à Xiamen, dans la province du Fujian, Meitu ( 美图, « belle image ») a connu une croissance explosive avec son application de retouche de photos. « 53,5 % des photos partagées sur les médias sociaux chinois sont aujourd’hui traitées par Meitu », affirme Jade Zhou. Le groupe coté à la bourse de Hong Kong s’est mué en « écosystème de la beauté » en développant des applications-filles telles que BeautyCam (selfies améliorés), Meipai (partage de courtes vidéos et live-streaming) et MakeupPlus. Cette dernière utilise intelligence artificielle et réalité virtuelle pour proposer des diagnostics de peau ainsi que l’essai virtuel en ligne de produits de maquillage de différentes marques.

Collaborations mobiles et en boutiques

lundi 16 avril 2018

“Cross-border e-commerce is well-adapted to the Chinese beauty market”, Joël Palix, Feelunique

This article has been commissioned and published by Premium Beauty News

Joël Palix, CEO Feelunique

   “The Chinese beauty market is the most open in the world,” declared Joël Palix, CEO of the Feelunique e-commerce platform at China Connect, a key event for experts in Chinese digital marketing held in March in Paris. As he evoked research firm L2, he emphasized the fact that among the ten highest-performing online beauty brands there, four are French (Avène, Dior, Lancôme, L’Oréal Paris), two American (Estée Lauder, Maybelline), two Korean (Innisfree, LANEIGE), one Japanese (SK-II), and only one is Chinese (CHANDO).

Feelunique achieves a turnover of more than 100 million pounds, mainly online, by offering 550 cosmetics brands to distribute their products all around the world overnight,” the CEO explains. Based on a cross-border e-commerce model, the British platform founded in 2004 only settled in China in October 2015. Then, they contacted Azoya, a Shenzhen-based company, which developed the Chinese version of the Feelunique website and manages merchandising, marketing, and customer service on the local level. “Right now, we are distributing 350 brands and 20% of our global sales are made in China,” explains Joël Palix.

Suspicious local platforms

« Le e-commerce crossborder est très adapté au marché chinois de la beauté », Joël Palix, Feelunique

Article commandé et publié par Premium Beauty News

    « Le marché chinois de la beauté est le plus ouvert au monde », a affirmé Joël Palix, PDG de la plate-forme de e-commerce Feelunique lors de China Connect, le rendez-vous des spécialistes du marketing digital en Chine qui s’est tenu en mars à Paris. Citant le cabinet d’étude L2, il a souligné que parmi les dix marques de beauté les plus performantes en ligne en Chine, quatre sont françaises (Avène, Dior, Lancôme, L’Oréal Paris), deux américaines (Estée Lauder, Maybelline), deux coréennes (Innisfree, LANEIGE), une japonaise (SK-II), et seulement une chinoise (CHANDO).

« Feelunique réalise plus de 100 millions de livres sterling de chiffre d’affaires principalement en ligne en proposant à 550 marques de cosmétiques de distribuer du jour au lendemain leurs produits dans le monde entier », explique le PDG. Fonctionnant sur la base d’un modèle e-commerce crossborder, la plate-forme anglaise fondée en 2004 n’est en Chine que depuis octobre 2015. Elle s’est alors rapprochée de la société Azoya, basée à Shenzhen, qui a mis au point la version chinoise du site internet Feelunique et gère localement le merchandising, le marketing ainsi que le customer service. « Nous distribuons pour le moment 350 marques et 20 % de nos ventes globales sont réalisées en Chine », indique Joël Palix.

Suspicion sur les plates-formes locales

lundi 2 avril 2018

Ultra-performance electric cars showcase China’s technical skills and ambition

This article has been commissioned and published by JEC Composites Group

     An electric two-seater with strong lines and a top speed of 313 km/h was on show at the Shanghai Auto Show in June 2017. It was created by NIO, a Chinese-Western hybrid with bases in Shanghai, London and the Silicon Valley.

NIO is part of a wave of fledgling automakers, including Detroit Electric, Qiantu Motor, Thunder Power and NEVS – all backed at least in part by Chinese investors – that are aiming to compete with Europe, the USA and Japan by offering top speeds over 240 km/h and features including carbon fibre bodies and web-linked navigation and entertainment.

With investors such as Chinese tech giant Tencent Holdings and computer maker Lenovo Group, NIO recently developed partnerships with KDX Group in many areas including products, technologies and funds. At the start of KDX Group’s new carbon fibre project in Changzhou, NIO Vice President Zhong Wanli declared that “the new plant will greatly enhance the depth of cooperation between the two sides. In June 2017, NIO and KDX Group signed a purchase agreement for mass-produced carbon fibre automotive parts for smart electric vehicles worth more than CNY1 billion (US$ 155 million). The construction of additional KDX Group factories in East China is very good news as it will shorten the distances between us and facilitate cooperation. It will enable us to work together to promote large-scale applications of carbon fibre in the field of new-energy vehicles.”

Des voitures électriques ultra-performantes comme vitrine de l'ambition de la Chine

Cet article a été commandé et publié par JEC Composites Group

     Une voiture de sport électrique biplace avec des lignes puissantes et une vitesse de pointe de 313 km/h attirait l'attention lors du Shanghai Auto Show en juin 2017. Le créateur en est NIO, une société hybride sino-occidentale comptant des bases à Shanghai, Londres et dans la Silicon Valley.

NIO appartient à une nouvelle vague de constructeurs automobiles où figurent Detroit Electric, Qiantu Motor, Thunder Power et NEVS - tous soutenus au moins en partie par des investisseurs chinois - visant à rivaliser avec l'Europe, les États-Unis et le Japon en offrant des vitesses de pointe supérieures à 240 km/h et des caractéristiques telles que des carrosseries en fibres de carbone et des systèmes de navigation connectés.

S’appuyant sur des investisseurs tels que le géant chinois des technologies Tencent et le fabricant d’ordinateurs Lenovo, NIO a récemment formé des partenariats avec le groupe KDX dans de nombreux domaines. Au moment du lancement du projet de nouvelle usine de production de fibres de carbone du groupe KDX à Changzhou, Zhong Wanli, vice-président de NIO, a déclaré dans un communiqué que « la nouvelle usine renforcera les liens entre les deux parties. En juin 2017, NIO et le groupe KDX ont signé un contrat d'achat de pièces automobiles en fibre de carbone produites en série pour des véhicules électriques intelligents d'une valeur de plus de CNY 1 milliard (€ 130 millions). La construction d'autres usines par le groupe KDX dans l'Est de la Chine est une très bonne nouvelle car elle réduira les distances entre nous et facilitera les coopérations. Cette initiative nous permettra de travailler ensemble pour promouvoir des applications à grande échelle de la fibre de carbone dans le domaine des véhicules à énergie nouvelle. »

lundi 26 mars 2018

Chinese government’s strong commitment drives electric bus surge

This article has been commissioned and published by JEC Composites Group

    China’s electric bus growth dwarfs electric bus growth everywhere else in the world. In 2016 alone, approximately 80,000 electric buses were added to fleets. Transitioning to electric buses will help China meet its commitment to reduce its emissions intensity by 60-65% from 2005 levels by 2030 and help address growing concerns about rising air pollution. China has unique circumstances due to its overall economic growth and rapid development that help to make its electric bus growth so dramatic.

To get there, China adopted the “Ten Cities, One Thousand Vehicles” programme in 2009, which encouraged provincial governments to identify pilot programmes, form industrial alliances and provide policy and financial support. By giving incentives to form alliances through the programme, provincial governments encouraged stakeholders such as energy utilities and battery manufacturers and suppliers to work together.

dimanche 25 mars 2018

Le gouvernement chinois encourage l'émergence des bus électriques

Cet article a été commandé et publié par JEC Composites Group

Un bus électrique conçu par le groupe étatique AVIC Composite Corporation

  La croissance des bus électriques en Chine est la plus élevée au monde. Durant la seule année 2016, environ 80 000 bus électriques ont été ajoutés aux flottes. La transition vers les bus électriques aidera la Chine à tenir son engagement de réduire d’ici 2030 l’intensité de ses émissions de 60 à 65 % par rapport au niveau de 2005, et à répondre aux problématiques liées à la hausse de la pollution atmosphérique. La Chine présente des circonstances uniques liées à sa croissance économique et à son développement rapide permettant l’émergence des bus électriques.

Pour y arriver, la Chine a adopté le programme « Dix villes, Mille véhicules » en 2009, qui encourage les gouvernements au niveau des provinces à initier des projets pilotes, former des partenariats industriels et offrir un soutien politique et financier. Ces incitations ont favorisé les collaborations entre des intervenants tels que les services publics énergétiques et les fabricants et fournisseurs de batteries.

lundi 19 mars 2018

Driving the whole car supply chain, electric vehicles are in full swing

This article has been commissioned and published by JEC Composites Group

 Beijing forecasts that China will be able to produce two million electric and hybrid vehicles annually by 2020. To reach this goal and fulfil a booming demand, local and foreign automakers are accelerating the timelines. The interest for lightweight materials such as carbon fibre is growing and local car component manufacturers are in their ranks. 

 China has taken an obvious leadership role in the electric vehicle (EV) production and market demand. According to the China Association of Automobile Manufacturers (CAAM), new-energy vehicle production and sales reached 517,000 and 490,000 units during the January-October 2017 period, a year-on-year growth of 45.7% and 45.4%, respectively. Pure electric vehicle production and sales respectively rose to 427,000 and 402,000 units, a year-on-year growth of 54.7% and 55.9% respectively. 

The Chinese outperformed estimates in both the supply and demand. On the supply side, China’s government has made it a priority to create favourable conditions for EV stakeholders, including investors. 

To achieve in the electric car market the global leadership that they missed in the conventional car market, China’s policymakers targeted electric cars for special support in the “Made in China 2025” industrial plan, which aims to foster upgraded, technologically advanced manufacturing. By 2020, Beijing expects its automakers to be able to churn out two million electric and hybrid vehicles annually – six times the number produced in 2015. 

In September 2017, China’s Vice Minister of Industry and Information Technology, Xin Guobin, said that the country is working on a timetable to end the production and sale of vehicles that run on fossil fuels, potentially dramatically reshaping the global automotive market in favour of electric vehicles. 

The country’s component suppliers offered a boost as well. A July 2017 report on electric vehicles by McKinsey & Company shows that China's EV supply chain is superior to that of the United States. 

Carbon fibre pioneers